New Opportunities, New Horizons- Augmented Reality in Practice.

One of the key questions posed in the week’s lecture was whether the relationship between data and media was harmonious.  After exploring the concept of augmented reality, I believe a key factor in the relationship between data and media is that they compliment one another to make new “realities” possible.  This is achieved by the potential of new media to not only archive information, but also make information more accessible and readily available.  A way of looking at this is that we are now pushing to create a “writeable world where physical objects have virtual identities, which can be updated and called upon by any individual with access to the Internet” (Quilty-Harper 2010).

Augmented reality is an example of an overlay or substitution for actual “reality” which expands the possibilities of this reality. Augmented reality displays the increased activity between the virtual and the actual.  Smart phones facilitate augmented reality, making it more accessible and embedded into our everyday life as:

“ During the years that personal-data systems were making their rapid technical progress, many people started entering small reports about their lives into a phone” (Wolf 2010).

The below video is an example of augmented reality in practice and explains that the potential of new media is “making all day AR (Augmented Reality) possible”.  As users scan their surrounding with their smart phone, they are provided with information such as what the current temperature is, the geographical coordinates of a building, or whether or not that retailer has a sale on, you name it- as “we live in a mobile world where anything and everyone is connected”.


* Video by Metaio, 2013, ‘Introducing the Worlds First Augmented Realist Chip- Metaio & ST Ericsson’.

The possibilities that arise are countless.

What we know is that smart phones are the present, but what is the future? Take a look at this video to see what our world may look like in 2020 (How Stuff Works 2013).

List of References

How Stuff Works, 2013, ‘FW Thinking: Internet of Things’, in How Stuff Works, < http://shows.howstuffworks.com/fwthinking-show/fwthinking-ep1-internet-of-things-video.htm > , accessed 10 April 2013.

Metaio, 2013, ‘Introducing the Worlds First Augmented Realist Chip- Metaio & ST Ericsson’, Youtube, < http://www.youtube.com/watch?v=6br7NreTwD4 > , accessed on 10 April 2013.

Quilty-Harper, C..,  ’10 Ways Data is Changing the Way We Live’, in The Telegraph,  25 August 2010, <http://www.telegraph.co.uk/technology/7963311/10-ways-data-is-changing-how-we-live.html > , accessed on 10 April 2013.

Wolf, G., ‘The Data Driven Life’, in New York Times, April 28 2010, <http://www.nytimes.com/2010/05/02/magazine/02self-measurement-t.html?pagewanted=7&_r=0 > , accessed on 10 April 2013.

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